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This is a discussion on Hero's project kya hai?? within the DISCUSSIONS forums, part of the Contributions category; Hero's project kya hai??? do someone know answer to this question??? well i want all u people in here to ...
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| Senior Member Join Date: Jun 2006 Location: chandigarh Age: 23
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Rep Power: 98 | Hero's project kya hai??? do someone know answer to this question??? well i want all u people in here to take part in this post coz it will make u more aware..... | |
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| Senior Member Join Date: Jan 2005 Age: 23
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Rep Power: 176 | Re: Hero's project kya hai?? HEY WHAT IS HERO PROJECT | |
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| BEWARE - THE WatchMan is WATCHING U | Heroes Project Heroes Project is a national initiative launched in July 2004 to work with media organizations and societal leaders in India. It seeks to develop coordinated campaigns to address the spread of HIV/AIDS and reduce stigma and discrimination by educating the public and advocating for a change in policies. The project had its beginning in a fund raising event for pediatric AIDS jointly organized by Richard Gere and Parmeshwar Godrej, called ‘A Time for Heroes, India’. The event, held in December ’02 was hugely successful and brought together Indian media, entertainment and business houses which committed to use their combined strength to advocate on issues related to HIV/AIDS. India, with its population of over one billion people, is poised to suffer from the world’s largest epidemic if timely intervention is not taken. India’s mass media, which incidentally has the highest volume in the world, provides an unprecedented platform for building consensus and promoting action. Using this platform as a springboard, Heroes Project hopes to convert the passion and ideals of a small but powerful core of concerned individuals into tangible actions by the government and public in India. At the same time, the Project seeks to advocate with the Indian government to strengthen existing methods of information distribution; and create a range of audio-visual, online and print materials to complement advocacy and media initiatives so that the public is connected to important HIV/AIDS related services. In line with this objective, the Project announced its first public education partnership with Star Television Network in July ‘04. Public Service messages featuring cricket star Rahul Dravid talking about HIV prevention and supporting people living with AIDS, began to appear across the country on Star's many television properties. On World AIDS Day ‘04, new messages with Bollywood’s biggest star, Amitabh Bachchan, began airing across various channels as part of phase two of the campaign. | |
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| Thanked by: | ![]() ![]() Run2u_25 (03-04-2007) |
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| Senior Member Join Date: Jun 2006 Location: chandigarh Age: 23
Posts: 364
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Thanked 43 Times in 27 Posts
Rep Power: 98 | Re: Hero's project kya hai?? so wot i was going to say is already said by ttk ji......*wishpers ttk bai ji nu main daseya si | |
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